At Brand 21, we believe strong brands are built at the intersection of science, strategy, and trust. In highly regulated markets, success isn’t driven by science alone—it requires clarity of purpose, rigorous insight, and consistent execution across all communications touchpoints.
We partner with pharma and biotech companies to transform innovation into tangible impact—enhancing value, messaging, and influence while guiding leadership decision-making and confidence, ensuring brands resonate both internally and externally.
Jaime is a passionate brand and launch strategy leader with over 20 years of experience driving enterprise value across the pharmaceutical, biotech, and medical device sectors. A former agency founder and senior executive at global healthcare organizations, she has led brand, omnichannel marketing, and launch strategy for Fortune 500 and high-growth companies.
She is known for bringing structure to ambiguity, elevating scientific stories with strategic precision, and helping leaders unify around a clear, enterprise-ready framework.
Jaime’s perspective is informed not only by her business and brand leadership but also by more than 45 years of lived experience with type 1 diabetes. This dual vantage point anchors her approach in what matters most: science-grounded clarity, measurable outcomes, and meaningful patient impact.
With a passion for building engaging brands and influential leaders, we have extensive experience working with clients from pioneering start-ups to Fortune 500 companies.
Connect with our strategy team and start your transformation conversation.